Awe
is the New
Radical.
As species, we live inside stories. Scriptwriting has taught me the awe for stories, but also structure. Neuroscience has shown me why it works.
I have always loved storytelling.
Now I know it all ties together – design, story, visual, the architecture of it, the neuroscience. Everything is a story. Every experience we have, is a story.
So, my love for stories has lead me to write both for television, but also novels.
I have worked five years with the Finnish Broadcasting Company as an employee and over 10 as a freelancer — writing scripts, shaping narratives, being part of a team that treated story with care.
I’ve also published four novels and hold a degree in scriptwriting.
Story has always been part of me — not as content, but as something to be experienced. Something that moves us, when it’s true.
See below some of the curated work.
Case 1 Finnish Broadcasting Company | TV1
Project: TV1 Brand Film
Client: Finnish Broadcasting Company, Channel 1, Finland
Recognition: Shortlisted
Why does this project still matter to me?
I loved — and still love — writing about vulnerability. It offers such a deep counterpoint to modern life. It’s quiet, human, and in all of us. I’m proud of the film’s visual language and its restraint.
What was the real challenge — beneath the brief?
To reach someone in a fleeting moment, create space to pause. To create a deep, meaningful connection.
What did I learn?
That you can fit an entire world into a short film. I’m deeply grateful for the whole team in YLE (Finnish Broadcasting Company) and the production house for inviting me as part of the team.
What has stayed with me?
The project is old, but I still carry it with me. Because it let me write something true — unfiltered, and quietly brave.
Where can you find the film?
It’s on Youtube, you can just click the image of the boy on the left, or copy this: https://www.youtube.com/watch?v=QS5287bGn2U
What does the script say?
I know – it’s in Finnish. I’ll attach a unofficial translation below:
SCRIPT
Vulnerability lives in all of us.
But what if strength lies exactly there — in vulnerability,
in incompleteness.
In your incompleteness lives your power.
In your vulnerability, your one-of-a-kind truth.
Dare to face your fear —
it’s trying to tell you something.
Only those who’ve met their own vulnerability can feel light. Free.
The more you open,
the more shades you begin to see.
The step may feel heavy —
but the whole world is here to carry you.
Yle – Your story.
Stories
love
neuroscience.
From the science we know, we respond to design. Not in theory, in your nervous system. It happens in milliseconds – face perception takes 100 ms (Willis & Todorov 2006).
