design meets
neuroscience
Designing with science can cut errors (88%*), save time, and – yes, lives.
I’m a PhD Researcher with 27+ years in design & story. I create with leaders, radical empathy and Finnish Sisu to co-build connection and trust.
I've had the joy of working with Jeep, BBC, Cosmopolitan, Finnish Broadcasting Company, Helsingin Sanomat, Swatch Group, Oulu2026/ European Capital of Culture, and would be happy to work with you, too.
of designing & strategy work
via referrals
& repeat clients.
work.
Design for Humans & Labs
Human-Centered Design
Design Thinking
User Path & Touchpoints
Organisational & Societal Design
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Branding for Humans
Branding & Narrative
Story & Visual
User Experience
Design for Connection & Trust
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Science & Innovation & Talks
Innovation
&Science
Radical Empathy & Creativity
Cognitive Sustainability & Flourishing
AI & Ethics
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Perception is not hard data. Our brain composes our reality from neural signals and stiches it together with all our other experieces. [Short version.]
Inga Cassidy, PhD Researcher in Neurodesign
about.
Imagine designing worlds your brain actually wants to live in.
I use neurodesign to help organizations and societies cut errors, build trust and design systems our brain actually wants to use.
The Next Gen Design starts from there, with ethics and empathy, and it aims for flourishing.