Inga Cassidy

design meets

neuroscience

ingacassidy@outlook.com

Imagine designing worlds we actually want to be in.

I’m a PhD researcher, a human-centered designer (MA) with 27+ years in human experience, design & story. I create with leaders, radical empathy and Finnish Sisu to co-build well-being, connection and trust.

I believe, when treated right, we humans are surprisingly ok, and that's why it's so important to 1) understand and 2) design for us, humans.

27+

Years of experience
in design, story, strategy
& innovation.

Decrease of medical
errors (Kliger et al.,2009; 2012)

Years of experience
in design,
story
& innovation.

80%

of designing & strategy work
via referrals
& repeat clients.

-88%

reduced interruptions with
re-designing workflows.
(Kliger et al., 2009; 2012.)

reduced medical errors with re-designing workflows.
(Kliger et al., 2009; 2012.)

work.

Neurodesign PhD

European Capital of Culture

Art & Thinking

Art & Thinking

Finnish Broadcasting Company

Collaboration

Design for Humans & Labs

Human-Centered Design

Design Thinking

User Path & Touchpoints

Systemic & Societal Design

Branding for Humans

Branding & Narrative

Story & Visual

User Experience

Design for Connection & Trust

Science & Innovation & Talks

Innovation
&Science

Radical Empathy & Creativity

Cognitive Sustainability & Flourishing

AI & Ethics

12 billion

Workdays lost annually due to depression & anxiety
(WHO 2022).

$1 trillion

Annual cost to the global economy from stress & anxiety (WHO 2022).

~400%

ROI / 5:1 benefit–cost ratio
from investing in
mental health (WHO 2022).

ROI / 5:1 benefit–cost ratio from investing in
mental health (WHO 2022).

about.

What if… we designed for the brain, not against.

That's my mission. I use neurodesign to help organizations and societies cut errors, build trust and design systems our brain actually wants to use.

The Next Gen Design starts from there, with ethics and empathy, and it aims for flourishing.

design meets

neuroscience

27+

27+

Years of experience in design, story, strategy & innovation.

Decrease of medical errors (Kliger et al.,2009; 2012)

Years of experience in design, story & innovation.

80%

80%

of designing & strategy work via referrals & repeat clients.

-88%

reduced interruptions with re-designing workflows.(Kliger et al., 2009; 2012.)