Design meets neuroscience.
27+ yrs in design.
PhD-to-be in neurodesign. Novelist. Strategist.
Connection is a Super Power.
We need to stay fiercely human-to-human. That’s why, btw, I chose a real-life photo — not a polished studio shot. (I’m suspicious of perfection.) Why?
The true connection is in authenticity.
Yes, it’s a real human here.
As you might see, I’m not 27. But I do have 27+ years experience in design and story. I’ve been fortunate to work with brands like Cosmopolitan, Jeep, Swatch, Finnish Broadcasting Company etc. They all have taught me a lot.
My “why”? I unexpectedly lost my mother when I was 24, and became interested in health and it’s science.
I think the brain far more complex, also far more genius than we in our little know-it-all-minds can comprehend, and I’m endlessly fascinated about it.
*Sisu (see'-soo), noun
*Sisu a uniquely Finnish form of stoic (radical even?) resilience – stoic persistence, tenacity of purpose, grit, bravery, resilience, hardiness, quiet courage, and unwavering determination when the odds are stacked wildly against you.
1st Rule: Show, don’t Tell
Degrees
MA, Design Thinking with neurodesign focus, 2025
MA, Art & Culture Production, Design thinking, 2023
BA, Media & Scriptwriting, 2022
Diploma, Graphic Design (also in Barnet College, London), 1998
Creative Work & Some Reviews
Kohti, Tammi Publishers, 2005
Oiva, Tammi Publishers, 2011
Hippiäinen, Tammi Publishers, 2015
Unisammakko, Tammi Publishers, 2016
"... J.K. Rowling-level storytellers." – Aamulehti
"…masters her style and writes well." – Turun Sanomat
"...a therapeutic reading experience." – Helsingin Sanomat
Scriptwriter: 17-episode Yle series, films & branding projects
Exhibitions: Roma, Italy, 2025
Research & Recognition
Academic reviews
…”groundbreaking research…”
– Professor, University of Eastern Finland
“…the research topic is timely and forward-looking”…”work is of an excellent standard.”
– Dean, Faculty of Arts, University of Lapland
Multiple art grants
Writers’ Union
Arts Promotion Centre Finland
Finnish Cultural Foundation, etc.