Design meets neuroscience.
27+ yrs in design.
PhD-to-be in neurodesign. Novelist. Strategist.
Co-thinker.
#1st Rule:
Show, don’t tell
I value your time, so I stacked the essentials below. If that answers your questions—perfect. If not, also perfect—maybe a reason to actually talk.
What many people don’t know
I wrote a full novel script about global pandemic between 2015–2019. Guess how many people want to read fiction about a global pandemic, after a global pandemic? So I rewrote the script.
Design
Some collaborations
Jeep, Cosmopolitan, European Capital of Culture | Oulu2026, Swatch Group, Lynx, Finnish Broadcasting Company (YLE TV1, YLE TV2, YLE Teema), DHL, European Capital of Culture
Degrees
MA, Design Thinking with neurodesign focus, 2025
MA, Art & Culture Production, Design thinking, 2023
BA, Media & Scriptwriting, 2022
Diploma, Graphic Design (Pirkanmaa, Finland & Barnet College, London, UK), 1998
Creative Work
Novels working on currently
Pablo B.
Kälämi
Published Novels
Kohti, Tammi Publishers, 2005
Oiva, Tammi Publishers, 2011
Hippiäinen, Tammi Publishers, 2015
Unisammakko, Tammi Publishers, 2016
Scipts
17-episode series, Finnish Broadcasting Company
Branding & audience engagement, scriptwriting, Finnish Broadcasting Company
Films, scriptwriting & concept designing, The Irish Festival of Oulu
Some Reviews
"... J.K. Rowling-level storytellers." – Aamulehti
"…masters her style and writes well." – Turun Sanomat
"...a therapeutic reading experience." – Helsingin Sanomat
Art
Programmed Exhibitions: Roma, Italy, 2025
Research & Recognition
Academic reviews
…”groundbreaking research…” – Professor, University of Eastern Finland
“…timely and forward-looking”…”work is of an excellent standard.” – Dean, Faculty of Arts, University of Lapland
Selected Art Grants
Writers’ Union
Arts Promotion Centre Finland
Finnish Cultural Foundation
Professional Memberships
Finnish Writers’ Union
Finnish Playwrights and Screenwriters Guild
Women in Film & Television
Oulu Writers’ Association
The Society of Authors, UK
Awards & Recognitions
Film short listing | National
1st Place in Concept Designing | National
2d Place in Concept Designing / National
Honorary Award in Concept Designing | National
Hidden Features
On my freetime I learn to train horses
Coffee over tea, always
Also, work with Finnish Sisu*
*Sisu (see'-soo), noun (Finnish)
*Sisu a uniquely Finnish form of stoic resilience – unshakable persistence, tenacity of purpose, grit, bravery, hardiness, quiet courage, and unwavering determination when the odds are stacked wildly against you.
Characteristics
Action-oriented perseverance
Absurd resilience in hardship
Deep inner strength
Part of Finnish national identity (Perkele)
Can foster both individual and collective resolve
Now, you might be wondering:
Would we work well together?
Wondering is already a good sign.
There is few ways to know. See how we could collaborate. Or just send me a line ingacassidy@outlook.com
Or, just leave your email, and I’ll keep you posted.