Design meets neuroscience.
27+ yrs in design.
PhD-to-be in neurodesign. Novelist. Strategist.
Co-thinker.

AI is not a human connection.

AI is useful, but also synthetic. In the noise, the boldest design is human. Today, every (design) decision is also an AI decision — whether acknowledged or not.

AI is here, whether like we it or not. So, we need to keep it human-centered.

AI is already changing everything we know. Societies, media, education, healthcare, justice, economics, creativity, communication, governance, interaction – nothing will remain untouched.

Neuroscientist Joel Pearson has said we’re entering an era of synthetic media – immersive, AI-shaped realities that will challenge everything we trust and believe.

I agree. AI is going to shake our sense of safety fundamentally. In the middle of this all, we need to fiercely keep our values and ethics close.

How can we keep AI ethical, and ours? Themes I explore in AI.

AI & Ethics
Responsible AI
Ethical AI Design
Biases in AI Technology
Strategic use of AI

Human-Centered Design
Human-Centered AI (HC AI)
AI for Flourishing
AI in Design Education

Cognition & Creativity
AI and Decision-Making
AI-Augmented Creativity
Neuroadaptive Systems
AI & systemic wellbeing

“AI is good, but it’s also the worst it’ll ever be.”

– Joel Pearson, neuroscienctist