Design meets neuroscience.
27+ yrs in design.
PhD-to-be in neurodesign. Novelist. Strategist.
Co-thinker.
My Design Philosophy is rooted in ethics.
Ethics doesn’t design scarcity loops, but for human flourishing. My design philosophy and values are grounded in Stanford design legend McKim’s words: we should design for people, for need.
What does it mean in my case?
I approach neurodesign — and the dozen other disciplines that inevitably follow, btw — with humility, respect, and a sharp awareness of my own blind spots and cognitive biases.
I’m not interested in dark patterns and scarcity loops. These tools can heal or harm, and I choose to design for wellbeing and sustainable systems.
Sources & Acknowledgements
I am deeply grateful to the scientists and thinkers whose courage and clarity have lit the path for others. Especially those who have dared to combine rigour with heart. Their work reminds me what matters—and why I work in service of others.
Among many, I want to acknowledge Dr. Risto Ilmoniemi, Dr. Kaisa Unkila, Dr. Jan Auernhammer, Dr. Julia von Thienen, Dr. Caroline Szymanski, Dr. Satu Miettinen, Dr. Piia Rytilahti, Dr. Allan Reiss, Dr. Manish Saggar, Jan Gehl, Dr. Isabella Sjövall, Dr. Hugo Spiers, Dr. Rahul Jandial, Dr. Marika Iivari, Dr. Samuel Kaski, Dr. John E. Arnold, Dr. Robert McKim, Dr. Donald Norman, Dr. Larry Leifer, Dr. Allan Reiss, Dr. Maylic Bialik, Dr. David Eagleman, Dr. Michael Egnor, Dr. M.D. William Li, Dr. Jonathan Haidth, Dr. Asta Raami, Dr. Joel Pearson, Dr. Martha Beck, Dr. Ellen Langer, James Nestor, Patrick McKeown, Dr. Sabrina Cohen-Hatton.
…and many others whose work I keep returning to—often when I need clarity and courage.