Design for humans, not against us
Radical
Empathy,
in Motion.
Empathy is the sharpest, most strategic tool we have.
Empathy builds bridges before anyone even notices the gaps.
Design that ignores our wiring, is just noise. Even more so in the mess we live today.
But, when we understand our nervous system responses, we can design cultures, societies, brands, and systems what support our wellbeing.
Our connection is our most valuable, prestige thing in the complexity we live in.
Radical empathy, ethics and neuroscience can turn complexity into systems worth living in.
Radical empathy is radical creativity. The best teams share the same secret.
They encourage for “What if” and “How”-questions, also asking a lot of questions. (Hill, 2010; Leifer; Eris, 2002.)
They embrace empathy and safety. They build a culture around it.
Radical empathy isn’t soft. It’s how top innovative teams out-perform others. (Also, it’s how our cultures stay future-proof.)
Based on the research, the very top performing innovative teams have one thing in common.
We are wired for connection, not spread-sheets.
Radical Empathy, Starters
PhD Project Bridging Neuroscience and Design | Mapping Better Lives & Societies
Human-Driven Art | Series: Behind the Scenes | Digital Pearl | Exhibition in Rome 2025
European Capital of Culture | Oulu 2026 | The Irish Festival of Oulu | Concept designing