Design meets neuroscience.
27+ yrs in design.
PhD-to-be in neurodesign. Novelist. Strategist.
Co-thinker.
So, what can I do for you, you might ask.
Absolutely fair question, since I work in design, research, stories and art. Iāll bring all the tools, and we decide whatās needed.
Whether weāre shaping a public service, a system, or a brand ā my aim is always to make you shine.
01. Science for better design & decisions
Science-based tools for radical creativity & resilient teams.
Youāll get: Science-based tools for radical creativity & innovation, team resilience.
02. Co-creation for clarity & innovation
HCD that builds connection, better decisions and questions.
Youāll get: Science & tools of team innovation, empathy and cteativity.
03. Story, science & sync for better direction
Stories literally sync our brain. Thatās neuroscience (also, kind of magical). They give direction, clarity and belonging.
Youāll get: A compass: where youāre going, and why.
04. Wildly pre-formative stages for⦠better worlds.
No brief? Perfect. We give it shape and words.
Youāll get: Sketches, prototypes. Data.
Still little unsure, what I can do for you?
Totally understandable. Here are a few things I can help with:
Keynotes & talks
Training & workshops
Working with design teams
Strategy & concept design
Storytelling & communication
Advisory
ā¦Or you can also just write. Iām here for you. Start mid-sentence, like most of us. ingacassidy@outlook.com
The Promise in 10 Sec.
Why me?
Neuroscience + guts.
PhD-to-be.
27+ years in design & story.
Crazy Finnish SISU*.
How?
Co-thinking.
Plug-in brain.
Regular. Seasonal. 1-time.
(I usually work with only a few teams at a time.)
The real reason?
I knew youād ask. Planet Earth is still our Plan A, right? (Mars is too far. Besides, itās booked.)
Q&A: What is radical empathy and neurodesign?
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Fair question.
In brief: design, story, science, strategy.
Branding, public services, identities, infrastructures, strategy, depending on whatās needed.
More specifically, can be: Brand Strategy, Brand Narratives, Key Messaging, Creative Direction, Concept Development, Workshops, Keynotes, Human-centered design, Storytelling & Science.Also, visual designing. Art.
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Absolutely. I love working with smart people ā in cities, public orgs, brands, research units, systems teams.
I can co-think, support, lead ā Iām not precious about roles.
I just love the work and the people.
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You get human-centered design thinking, grounded in neuroscience and radical empathy.
You get someone who cares. A strategic designer, creative director, concept thinker, writer, visual designer, and a academic researcher.I also want to be honest. I usually work only with few projects at a time.
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Bring you. The human. After that, weāll get along.
(Btw, for a human, a ācustomerā is a human, a āuserā is a human.)
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If itās not a fit, Iāll say it. I want to respect both of our time.
But worry not, Iāll try to guide you to someone else I know is good.
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We talk. You tell me whatās on your mind. Iāll listen, Iāll ask questions, and see if I can help you. Then we decide together whatās next.
If you canāt find an answer for your question, just send me a message ingacassidy@outlook.com

