What
if..?
Design isn’t the last layer. It’s a tool to reimagine how we live together.
“What if” and “how” — my favorite questions.
Our societies and systems are just constellations of touchpoints.
Everything can be redesigned. The flows in our lives, work, education, transport, healthcare… everything.
It can save resources, our time, our forests and oceans, our sanity, planet — and lives. (Literally.)
What if we redesigned our societies –everything, with radical empathy and neuroscience?
“What if” & “How”
= My Favorite Questions
What if we examined and redesigned our lives through radical empathy, HCD and neuroscience?
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Healthcare & well-being (care pathways, safety, efficiency, equality)
Education & training technologies
Accessibility
Equality across age groups (from childhood to old age)
Cognitive sustainability & well-being
Social sustainability, inclusive design -
Spatial, urban & environmental planning
Work environments & ergonomics
Communications & media ecosystems(trust vs. misinformation)
Digital ecosystems
Consumer experience (consumer neurodesign)
Sustainable development, overconsumption vs. degrowth
Trust & misinformation ecosystems -
Cognitive sustainability & empathy design
→ Support patterns instead of dark patterns
AI & Governance
Immersive Worlds & Human Identity
Trust & Digital Democracy
Tech Sustainability
Geopolitics & Sovereignty -
Climate change
Biodiversity
Ecological transition
Crisis management
Segregation development
Geopolitical instability
Societal, systemic sustainability & resilience
Value isn’t delivered. It’s not in products or services.
Value is created where we encounter each other — in touchpoints, in flows, in systems. That’s where redesign can transform everything. (Vargo & Lusch, 2004.)
Simple but hard. I know.
But we can do it. I am a firm believer of redesigning. If you are curious to co-think and see where it takes us, send me a message.
